Craft of Advertising is a branding project for an Australian government training program, designed to inspire trust and professionalism. We’ve embraced blue as the core color—its calming, reliable, and authoritative tone mirrors the initiative’s mission to empower employees and serve the public. The clean, modern sans-serif typography feels approachable yet polished, while the minimalist logo hints at growth and collaboration. With sleek lines and soft gradients, the design strikes a balance between timeless and contemporary. It’s more than just visuals—it’s a system that builds confidence, connects emotionally and reflects the heart of public service.
